Businesses who want to use a blog to aid in promotion and build credibility have a long road ahead of them. A blog is not a ‘set up and forget’ marketing solution but rather a platform to build on weekly or even several times daily. Newbie business bloggers often struggle in the beginning because there is just too much information floating around, it seems impossible to consolidate anything logically. But with patience and some practice, even the most inexperienced bloggers can manage success rather quickly.
Here are 7 tips for successful blogging:
Pick a Niche
Depending on your industry or specialty, there can be a ton of topics you’ll want to cover. It will be better for you and your readers if you narrow down to a niche topic that does not have a lot of competition. If you specialize in home building, research what other companies are talking about and then select a niche subject with which you are familiar but doesn’t have a lot of available information online. This allows you to become ‘the source’ for this specific information. You can certainly discuss other topics from time to time as well so you aren’t limiting yourself.
To keep blogging from getting totally overwhelming, start by outlining your ideas on paper before hitting the Internet. An outline will help guide you into a logical method for writing posts. Remain flexible with your guide
Keep It Simple, Classy
You want your blog to look professional and be easy to read and navigate. Feel free to make it unique but not necessary an art project. You can use images or styles that may directly relate to your business but don’t overdo it. Readers come for information and will leave quickly if it’s too hard to find.
Speak to Everyone
Keep your writing clear and to the point. Use simple language and short paragraphs. Subheadings and bullet points are preferable to readers who generally scan the information to find what they are looking for. Writing for the Internet is different than writing for other mediums. If you are not a good writer, consider hiring someone to do your posts. If you are doing it yourself, proof posts for grammatical and spelling errors.
Link to Your Other Information
When you are writing about a particular product or service you are promoting, be sure to provide direct links in your post so readers can click and instantly be taken to your website. You can make faster sales with this method too because you are making it so easy to shop.
Open the Door for Feedback
Be sure to enable reader comments. A blog is a great way to communicate with your customers and potential customers. Allowing them to ask questions allows you to respond directly. You’ll learn quickly what people want to know and in turn, you can provide the solutions that lead to bigger profits.
Advertise Your Blog
While you don’t have to take out a full newspaper advertisement, you should put the direct blog URL on business cards, letterhead, email signatures, and your website. Never assume people will find it on their own. A good giveaway is also a fantastic free advertisement. Realistically a blog can be a waste of your time if no one knows it exists.