If content is king- and we are quite certain it is- then how do you make sure you have the best content all the time? After all, creating content is time consuming, brain consuming and just plain hard work. Is it necessary to spend eight to ten hours a day creating fresh content in order to have enough information to keep things fresh? And what about the different methods of supplying content- audio, video, mp3, DVD, cd, YouTube, Ustream – the list is endless. How on earth are you supposed to create fresh content in all these types of formats and still have time to sleep? There is an answer- it’s called repurposing your content.
Repurposing your content saves you time, energy and money. Think about it- you invested a lot of time and intellectual energy into that blog series you did about article marketing, right? You provided excellent information, useful tips and tricks and even an idea or two that are different from the standard fare everyone else is posting. You used your proprietary technique for creating articles that regularly rank in the top ten on Google for your keywords. You explained everything in a simple straightforward fashion, that anyone could understand, but certainly wasn’t boring or monotonous. So why not find a way to make some money off all your hard work – or at least use it to drive some extra traffic to your site or to build your list.
Everyone learns information in a certain way. Some learn best by listening, some by watching, some by reading, some by doing. Why not take your expert information and package it in several different ways so you can give everyone the same opportunity to learn from you? Record it onto mp3 recordings and/or CD and then sell the series or use it as a bonus when someone buys your flagship product. Breakout your webcam and make a series of videos and upload them to YouTube for the opportunity to be noticed by hundreds or thousands or even millions of people. You can also record them on DVD and sell them for $97 or whatever price you think your audience will pay for them.
You can sell the information on the cheap and sell PLR rights to it -let others rewrite it and put their name on it in exchange for a slight fee. You can offer it as a bonus or a free download in exchange for a prospect giving you their email address. You can break it up into autoresponder messages and call it a mini course.
The point is, if you have valuable content you’ve put your time and energy into creating, you don’t have to use it once and then forget it. You can repackage and repurpose the information in a number of different ways and either give it away or sell it over and over again. If it’s worth saying, it’s worth repeating. What can you repurpose today?