Writing material for the web is essential for anyone who wants to generate and maintain the right kind of traffic. Whether it be through articles, blog posts, or home page content, what you are providing to readers needs to be valuable. It also needs to be direct and reader-friendly from start to finish.
Think ‘Fast As Lightning’
When individuals are looking for information on the internet, they want it fast and they want it to be clear. The attention span of an online reader is much different than any other type of reader. Internet readers tend to peruse through the prose and pick out only what they need and then exit as quickly as they arrived. In order to get them in and out, you need to write in the correct format. In order to get them to keep coming back, you need to give them just what they need.
Think ‘Clear As Day’
Readers want their information to be easy to comprehend. Don’t use fancy vocabulary in your posts. Just get to the point and stick with it. Going off on tangents will only cause a loss of interest. You need to create short paragraphs that are easy to scan through. Create subheadings that are clear and define what the subsequent paragraph is all about.
Use The Bullets
In addition to short paragraphs, online readers want to see lots of lists. By providing bullet points about just about anything will be appreciated. Create simple but informational bullet points that are again easily understood and fast to read through. Keep overall formatting simple. You can bold important points in your text to grab some attention fast but don’t go crazy with the other formatting options.
When you are talking about something specific like another website, service, or product, it can make an impact to the reader if you also provide a link to exactly what you are referring to. That way your reader has access to even more valuable information, courtesy of you, with just another click of the button.
Provide Excitement in Your Titles
You have milliseconds to attract an online reader’s attention so design your titles and subheadings with pizazz. People are attracted to titles that make them go “hmmm” or ask themselves vital questions. If you can create the right title, you can hook a reader without much work. Check around other websites to see what attracts your attention and what kind of headlines you ignore then practice writing better titles.
Think Like a Real Person
Chances are good you have critiqued a website or two in your time. You know what you like and what keeps you coming back. Sit with a pen and paper and really think about how you would want information to be presented then think how you can present your content to the target audience as humanly as possible. Don’t over-think – just think with common sense.