QHow often should I blog?
AThis is a question we hear often. There is no golden rule about the number of blog posts you should write each week, month or year. It’s depends on your business, your industry, your followers and YOU. The graph above is from Hubspot’s 20 Ways to Boost Blog Subscribers, which indicates that more frequent blogging results in better results. We would tend to agree with that, assuming that you are not becoming annoying to your subscribers by over-posting and delivering less-than-valuable content.
Consistency instills the image of dedication and reliability. If people can come to rely on your blog for answers and information, they will likely come to rely on you for their purchases. They want to know that you truly know that you know what you are doing and it is through a blog where you can establish a relationship with the consumers who eventually will generate a profit.
You can not simply set up a blog and promptly forget it exists. Your blog is only as good as the amount of information you provide. Here are some tips to keep you moving onward and upwards to a successful blog:
Blogging platforms will allow you to write and pre-post articles that can be scheduled throughout the week. If you do not have time to write something new every day, write in batches and post all the articles at one time to be posted throughout the week.
While providing fresh content often is important, providing relevant information is also key to gaining interest. Consider what you enjoy reading about related to your business. If you are keep tabs in the news in your business market, you should have plenty of material to pass along to your own customers.
Mix It Up
Informative articles are great but don’t forget to add a personal touch to help readers get to know more about you. Add in some new product reviews related to your industry. Provide editorial articles that showcase your opinion about the industry. Accept guest posts from others who have something to say relating to your business. The more versatile you are, the better for the reader.
It is never enough to write and post information on a blog. Look at the popularity and effectiveness of social media. You should be using your blog to relate to customers on a personal level. Read comments often and participate in discussions. Be appreciative of those who took the time to add insight to your blog. Most importantly, take what information that is being offered into serious consideration, as it may be the most valuable resource for understanding how you should be operating your business and learning what customers really want.