You may be operating your business for just a few months or even a few years relying solely on mass snail-mail marketing campaigns. Postcards, mailers, and printed newsletter may have proved successful for you to some degree but in light of the economy and the need to streamline any business these days, it may be time to venture into the world of email marketing.
Bigger Circulation Area
It is a lot of work to create, print, stamp and address thousands of marketing materials being mailed out. With email, all you need is one email address. No stamps, not printing, no wasted hours spent. Set up a form to grab addresses on your website and get the contact information for people you may not reach through print marketing campaigns. By establishing an email mailing list, you already have access to your target audience. There is less of hit-and-miss game of chance taking place.
Easier Access to Your Company
On print marketing materials, you include your name, address, telephone number and email address. All of which are necessary but not necessarily convenient for the potential customer. In an email marketing campaign, you can provide a direct link to your website or product page and all the reader needs to do is click twice to have access to your information. Recipients can also email you back immediately should they have questions.
If you use an email application for your email marketing campaign, you will be able to see who is doing what with your information. Different applications allow you to run different reports to see who clicked-through on the links, who opened the email, and more. This information is invaluable for helping you to decide what is working and what doesn’t. You can perfect your advertising campaigns as you go along.
If you have been relying on cold calls to get the majority of your customers, you may already know many people don’t take too kindly to repetitive calls when they are busy. Sending email information is a less intrusive way to reach your target. Customers often will save the information in an email to come back to at a more convenient time. It will take several email contacts to gain attention but an email will likely be stored while a phone call is quickly forgotten.
Much More Affordable
Email marketing is beneficial especially to start-ups that have little marketing funds in the beginning. The costs of print ads and marketing materials can be tremendous. With email, however, the cost of a monthly service for email contact is reasonable and there is no need for a huge investment initially that may or may not pay off. Email is perhaps the most inexpensive form of marketing your business can use after word of mouth.