Building Your Campaign
Besides reduced cost & effort to setup and maintain, email provides a proven effective method for reaching customers with targeted communications that can be tracked and analyzed for continued optimization. The results don’t lie as recent statistics put the ROI of email campaigns at $40 back on every $1 spent.
We live in a world where nearly three-fourths of the population is connected via mobile – both as personal and professional consumers and increasingly, spending more time using phones for email. This presents an ideal opportunity to connect with existing and potential customers, while at the same time supporting your broader marketing initiative and SEO campaign.
Building Your List
Successful email marketing starts with the strength of your list and the ongoing ability to generate high-quality leads. While many businesses invest in pre-packed list solutions, creating a system for building a base of qualified customers who have willingly opted-in not only ensures you are complying with laws prohibiting unsolicited marketing, but also ultimately equates to dramatically higher conversion rates.
Optimizing for Mobile
More people read emails on their phones than desktop computers and almost two-thirds of Americans will close or delete an email not optimized for mobile. Making sure your emails look great and work on every device wins consumer confidence, boosts conversion rates and gives your business a competitive advantage over the competition, nearly half of which doesn’t optimize for mobile.
Email provides a one-on-one sales opportunity with a qualified audience your business can’t afford to botch. You need to draw the consumer in with effective subject lines and seal the deal with content that tells a compelling story with at-a-glance efficiency. The idea is to make it easy and inviting to take action on exclusive offers or valuable consumer insight and share it to social networks and friends.
Avoiding the Spam Filter
Consumers want your emails, but they also hate spam. From using a return email address containing your business name to avoiding red-flag words in the subject line, we help your permission-based emails get past the spam filters and in front of a receptive audience.
Reporting & Analysis
Email marketing provides a wealth of data that can be analyzed in order to better understand and connect with customers, and also to make adjustments to optimize the results of your campaigns. The ability to segment your audience for targeted communications and adjust key elements such as subject lines, calls to action and the path to conversion is an invaluable asset for maximizing efficiency.
The Bottom Line
Our team will help turn your website into a well-oil lead collecting machine, and develop a comprehensive strategy for utilizing peripheral marketing campaigns and consumer contact opportunities to building your list.