One reason emailing marketing stops working is because those on your mailing list are getting tired of the same old thing, month after month. If you found your customer/potential customer’s interest going down rather than up, it may be time to revitalizing what you are selling and how you are selling it.
There are several ideas you should consider to pump some life back into your email marketing campaigns and communications. Here are few for you to try right now:
Give Newsletters a Makeover
Customers may be used to you regular format for electronic newsletters but they may also have grown tired of looking at it. Check out the last few month’s worth of newsletters and see how eye-catching they truly are not. Can you say your work demands attention? Even if the newsletters are indeed informative, you might need to jazz them up a bit. Change colors and fonts. Add a color photo or graphic to catch people’s attention. Check out the layout of your materials. Are people finding it easy to find what they are looking for? Is your information quality and update? There are many simple upgrades you can make that will bring a world of difference to your marketing efforts.
Find New Angles
While the topic for your newsletters and email campaigns are already something of interest for your readers, why not trying adding a spin on things. Are there ways to find a different approach to material that may be tired? Are you sure you are answering the questions your readers are really asking? If you aren’t sure what is left to write, put out a survey one month in place of a newsletter. Ask readers what they are interested in learning. You may receive feedback that can change the whole angle of your sales pitch. Offer to sponsor a giveaway as part of the survey to keep people interested in responding to the survey. Keep up to date on the happenings in your industry so you are always finding new and relevant things to share with your readers.
Analyze Your Reports
If you ignore the information in your campaign reports, you may be wasting time and effort on stuff that is just not working. Don’t overlook the valuable information you can glean from these reports. You need to understand how many people are actually clicking on the email, who is going further, and why they are doing so. Even more importantly, you can help deduce the more important answer – why are people not clicking?
Upgrade Your Mailing List
If you have not had new members joining in, you are missing out on a breath of fresh air. Start a small marketing campaign on your website to encourage people to sign up to the mailing list. You can offer a giveaway contest or some other marketing gimmick to help recruit more readers. While you are getting in the mailing list to add new, make sure you also clean out the old and organize a stale mailing list.
Compensate The Loyal
If you have maintained a good, strong customer mailing list and response from email marketing campaigns, do something nice for your readers. If possible, try and set up an open-house of sorts to thank the loyal customers you have. If you business is strictly online, think of other creative ways you can give back to your readers. Free stuff always works!