If you own a business and are looking for ways to expand and market it, look no further than Social networking. Even if you have no knowledge or what a tweet is and have never heard of Facebook, it is time to learn. Staying proactive in new marketing strategies can ultimately make or break your business. As we look to the future, the new wave of being a successful business is hopping on board the social networking bandwagon.
Your best bet will be to start with the three most popular social networks Facebook, Twitter and Linkedin. While each of these social networks will help to promote your line of work and help you to gain new clients, they do so in different ways.
Twitter is a social network that allows you to post short messages, under 140 characters, as often as you like. These short messages are called tweets. Once on the Twitter network you can follow other people’s tweets and they can follow yours. Businesses uses twitter to connect on a personal level with their clients, as a means to build their name, to pass on word of mouth advertising, to get product and service feedback and so much more. You can also keep clients updated on new products and services, current promotions and anything else you deem important.
Another social medium you can use to promote your business if Facebook. Facebook actually offers a variety of options to maximize your results. To begin you will need to sign up and create a profile. You can use the profile to market your business. Be sure to include in it links to your company website and blog. Another option is to set up a Facebook group. On both your profile or group page you should update your status often, using this feature to promote what is going on in your business currently.
Facebook also offers the option of buying add space. They even provide you will the necessary tools to create your ad and to target it towards specific demographics. This allows you to advertise to those individuals who would most likely be interested in what you have to offer.
Linkedin is another option that has been successful in helping many people grow their businesses. Linkedin is a professional network. When you join, just like Facebook, you create a profile. In your profile you will be summarizing what your professional experience is, what you can offer potential customers and so on. You will also be able to develop a tag line to go under you name. Be sure to use strong keywords to help drive traffic to you. Once you are on the network others on the network can connect to you and you can connect to them. You can add links to your company website, blog, etc.
In conclusion, social networking is the future in advertising. While it may sound complicated now, with a little effort you can be connected to potential customers all over the globe.