You establish an online blog or website to sell product. You use those sites as a springboard to getting your audience to rely on your knowledge and expertise. You then generate sales from repeat customers who feel they can trust what you have to say. That is the basic principles behind online marketing. You make yourself available to a target audience and provide answers and solutions to their problems so they will turn to you when they need help. To master this technique, you constantly provide your readers with information you have gleaned from your own experience in the form of blog posts and articles. However, if you have been at this for a long period of time, it may seem you have already covered all your bases. When that happens, you can easily make the mistake of allowing your content to get stale. Readers who come back searching for news and up-to-the-minute article posts can quickly become dissuaded by your lack of new information.
How To Stay Fresh
If you have written all of the content yourself over the months or years since you have established your site, even topics you love can become old. The key to getting and sustaining interest from readers and search engines alike it to always provide something new. This may be the right time to go back over and review all of your posts to date. Are there any new angles you can use to expand on old information? Have you been following industry news and events? Brainstorm ideas based off old posts. Look to your own audience for feedback to find out what information they really want to know that you have not yet provided.
Depending on your niche, it can be difficult to keep current without rehashing what you have already put out there. It can also be difficult to keep up with the writing of a single site, let alone several. Many business site owners are reluctant to outsource the content portion of their website because they are concerned about a writers’ lack of experience in the industry. They also have stayed away due to the difficulty of navigating or keeping up with bidding sites freelancer writers use to acquire jobs. In the end, rather than look for help, many site owners simply fail to keep up with the writing and posting that is vital to their website.
How to Outsource Successfully
Freelance writers do work out of popular bidding sites but there are also many content writers who are experienced in web writing that look to establish long-term relationships with small and medium sized business. A new trend that is gaining speed is the use of write-on-demand sites, such as ReliableWriters.com where customers can enter specifics about articles or blog posts like word counts and topic guidelines and have completed posts emailed within 24-48 hours. Establishing a relationship with a content provider can be instrumental to a busy site owner who is also working to shore up the sales end of the business. Write-on-demand sites also eliminate contracts or other obligations associated with hiring employees to write site content.
Site content is an essential part of any online marketing plan. From white papers to full length articles and even social media posts, website owners need to invest time, money, and a lot of effort into their online marketing if they are looking for success. The bottom line is if you can’t do the writing yourself, invest in someone who can.