When you set up your website, you are careful about the look of the site. You want to convey the right image from the start so people will not only hang around but will come back often. Next you’ll want to be sure you have quality content, informational articles, pictures, and other attention drawing features. Maybe your online store is in the forefront so people will know where to buy what you are selling.
While all of those things are well, good and important for your website (and subsequently your business), have you stopped to consider if your entire audience is pleased with what they are finding? How can you possibly satisfy everyone who drops in to visit your website?
Cater to the Greater
Well, the simple answer is this: you can not please everyone all at the same time and it’s basically a waste to try. But there are some things you do need to do. First, it is essential that you figure out where your audience is coming from. Are they finding you generally via online search engines or is there another website pointing the majority of visitors your way? By measuring how people are finding you, you can begin to craft your site to meet the largest groups’ expectations. You can actually create different landing pages for different groups of people who come via different sites. With these landing pages, you can create content based on your audience’s needs.
Multiple Landing Pages Work
You can specify different information on your landing page that is less overwhelming than trying to hold the attention of everyone at one time. Too much information on a page can be very distracting and likely to cause people to leave right away because they don’t want to have to search for the reason they came to the site. For instance, if people are looking for information on how to repair a boat, sending them directly to your sales page will make them leave in search of actual information. On the reverse of that, people who are ready to buy will not be looking to read a lengthy article and go in search of somewhere else to make the purchase, costing you the sale.
Follow Up On Strategies
Once you have established one or more landing pages for your site to cater to the audiences, you need to continue testing your landing pages and your traffic. You need to stay on top of what is and what isn’t working. When people are leaving your site quickly, your landing page for that group is not grabbing their attention. Keep changing your strategies until you find that your visitors are starting to stick around.
