If you are looking to build your business by having a presence on the web you should look to content marketing as a way to get started. Here are three of the most successful content marketing strategies.
To begin with you should build and maintain your own high quality blog. This is a great way to start getting your name out as well as a means to show your expertise in your niche. It is one of the best way to convey to current and potential customers how and what you do. It is also a great way for search engines to pick you up.
It will be important to keep you blog updated regularly with quality content. Weekly at the very minimum but is better to post a few times a week, if you can. The longer the blog posts, the less often you will need to post.
Always make sure that you are accurately presenting your company in your blog posts and do not be afraid to show your expertise. Make sure the tone of your posts matches the business you are promoting.
After you have your own blog up and running it is also a good idea to do guest blogs on other sites. This expands your internet voice and allows you to reach even more potential customers.
Podcast and Video Blogging
Podcast and video marketing is up and coming and proving to be very successful. It allows you to target customers who do not like to read but would prefer to watch or listen to what you have to say. It is a more time consuming content marketing strategy, but generally worth the effort. Once you get used to making the podcasts they will come easier and be less time consuming. It is important to note that you do not need to update podcast and videos as often as written blogs. Updates once a month, especially at the beginning, are fine. As you get used to doing them you may want to update more often.
Email newsletters are one of the oldest forms of internet content marketing, but are still a viable means to maintain customers and obtain new ones. It is a great way to keep in touch with current customers, letting them know new products you may be offering and different promotions.
Build your email contact list by obtaining emails from all of your current customers and having a link on your blog where potential customers can sign up for it. As you are preparing your email newsletter make sure that it has good quality content. A great marketing strategy is to offer some type of promotion or discount with the newsletter. Email your newsletter out to all the customers in your email data base and consider posting it on your blog as well.
With all three content marketing strategies make sure that customers have a place to post or send feedback and comments. This can be a great way to learn what content customers like and want more of and what they just simply may not be interested in at all.