Attracting the right attention on the internet is a must for your business online. One of the most important aspects of an online business is the ability to be a credible resource when up against the tremendous amount of competition in all industries. Being a trusted source for reliable and relevant information may seem like a monumental task but you can actually blog your way to credibility.
Blogging to some may seem like a past time for internet addicts or teenagers but the reality is a blog should be a central part of your website. A blog allows interaction between you and your reading audience. By providing them with accurate information they are seeking, they in turn are free to comment on your posts and provide you with priceless feedback. You can use that feedback to improve on your business.
Blogging to improve your credibility means you will need to take it seriously. Here are some tips to build a trustworthy resource and attract loyal followers that become faithful customers:
Your blog must have a consistency to it. Writing and posting articles without some structure can make it seem unprofessional. Create an outline you can follow to create a better article base. A list can also be inspirational when you are suffering from topic fatigue down the road.
Compose ideas in a easy to read format. Internet readers are fast and they want to see what they want immediately, without too much investigation. Get to the point and provide rich content that capitalizes on your experience and knowledge. Consider that every piece you post is a direct conversation to your customers. Provide honest, updated information your customers are seeking. If writing is not your forte, consider outsourcing the work to a freelancer that specializes in writing for the web.
Stick to the Facts
Your blog can be used to promote your business to some extent but the posts you create should be relevant to what is going on in your industry and informative. Do not solely compose material that is ‘market-y’ in nature. Blatant self-promotion will likely be a bigger detractor than an attractor.
Depending on your business niche, there may already be information overload on certain topics. Try to narrow down your focus to a specific area not widely being covered by other websites.
You can’t expect one post every month to satisfy a hungry audience. Use your outline to create several posts a week. Most blog platforms allow you to pre-post articles. It can help to get all of your writing for the week done at one time then pre-post them on several days through the week.
Providing quality articles is just one part of maintaining an effective, credible blog. You also need to interact with those who are taking the time to read your posts. Comments that are left by visitors are a great ice-breaker for you to get in there and share even more knowledge about the topics at hand. As you need to be consistent in posting, you also need to be consistent in answering questions and commenting on feedback. Set a few hours aside each week to participate in your blog.
Blog carnivals are a great way to promote your expertise around the web. A carnival is likely available for the subject you are writing on (personal finance, fitness, parenting, technology, etc.). You submit your posts weekly and gain valuable link backs to your blog, essentially introducing your expertise to the world at large. If time is a concern, there are services like Write and Promote that can carnival your posts for you.