If you have gone through the tasks involved in setting up a website, you are not ready to relax just yet. While the design of your site may be the highest quality, complete with snazzy graphics and smooth navigation, you may still be lacking one of the most important aspects of any website – content.
The goal is to provide fresh, original content that is of value to your readers and potential customers or clientele. Those who go in search of a solution to a problem will use certain words and phrases into their internet searches so your content must also include those words and phrases in order for the search engines to do their job properly and present your website. Fresh and valuable content can be achieved through articles and blog posts that feature current events and information relevant to your industry.
Here are some tips for helping to create content that will drive traffic to your site and potentially increase your bottom line:
In any new business endeavor, it is important to start off with a plan. A website and its content is no different. You need to first consider several topics to write about. Log a list of ideas you would like to cover in a progressive form and create a realistic posting schedule. Returning visitors will appreciate consistency and some level of organization about the information you provide.
Some ideas can be brainstormed by putting yourself in your customer’s shoes. What questions do you hear from them? Many people conduct a lot of research before purchasing a product or service and some attempt to take on the task themselves. Providing information that can aid their research, such as DIY articles, or writing product comparisons, will be very useful. You can gather more ideas by visiting websites that your customers visit including forums, competitor websites and social networks.
Create Internet-Friendly Content
There is some criteria that needs to be followed when writing for the web. First, online readers have a shorter attention span than print readers may, so keep your articles concise and easy to read. Best practices include maintaining space between lines, using a font size between 11 and 16 (depending on the font), contrasting font color from the background for readability, and breaking information up into appropriate paragraphs with subheadings to help people find the information they want quickly. Also, use bullet points to highlight important facts and information. Keep the article posts informative and don’t overkill with a sales pitch–tick to the facts.
By creating quality content for your site, you can help to build trust in you and your company’s credibility. People who are interested in the topics you are covering will likely return and come to rely on you for relevant information. You become to them an expert in your field and they become a loyal customer. As mentioned before, you must include the search key terms and phrases in your content. Some good sources to research these terms are Google’s Keyword Planner and Spyfu. You don’t have to sound too sophisticated using lengthy vocabulary, you just need to know what you are writing about. In fact, the simpler the better, not only for people but for search engines as well.
Keep It Coming
One of the reasons many businesses do not get as much mileage as they should out of their website is because they fail to keep things moving forward. Slacking off on posts not only prevents search engine popularity, it also presents an old, stale site to returning customers. Keep your site updated as much as possible with relevant articles and topics. Plan your writing into your ongoing marketing duties for the company or hire a freelance writer that specializes in web content.