I’m sure by now, you’ve heard of companies that are offering to get businesses on page 1 in a few weeks time. Well, it’s easy to accomplish this, but the question is if this is ethical and will it last? The answer to both of these questions is “NO”.
Ethical SEO involves the use of techniques that are on-going throughout a campaign. This optimization work needs to be broken up into monthly changes, link creation, and submissions. If an SEO company does too much, too soon- then rankings may skyrocket for a short while, but the end result (within as litle as a month) could be search engine “banning” or getting put on the “blacklist” for all search engines out there.
Knowing that you are working with an SEO company that practices “ethical SEO”, assures you that the high rankings your site receives are true and will be long lasting results- If you have any more questions about the difference between “ethical” and “unethical” SEO, then give us a call. We look forward to talking to you.