Blogging is a successful part of company marketing because it’s relatively easy and it works. Thousands of companies start a new blog every day that can be a perfect springboard for reaching their target audience. However, many of these blogs often languish because once the blog is set up and launched management fails to promote it correctly.
Businesses and individuals alike can use blogs successfully to prove their expertise and knowledge about a particular subject but without the proper promotional avenues, their experience is a moot point. Here are some important tips to help a new blog stand out and reach the right people:
Write Constant Content
New and relevant content is key to generating traffic. Provide fresh material at least weekly if not daily so your audience will become more dependent on what you have to say.
Link to the Blog
Companies with already established websites should immediately provide a direct link to the blog on the main navigation page and subsequent pages to help attract attention.
Blog Link in Every Email
If you have composed your signature on outgoing emails, edit it to add a link to the blog. For every email that goes out to colleague or customer, you are continually promoting the blog.
Make an Announcement
A new blog is a great reason to prepare a national/international press release. Let the press know what the blog contains in order to attract a new audience.
Promote In Newsletters
If your company produces a newsletter whether online or in print, make a special announcement about the establishment of the blog and include the link in every newsletter.
Make It Social
If you are already working with social media tools to promote your company, product and services, be sure to let everyone know about the new blog.
Get in with other bloggers and have them recognize you by linking their blogs to yours. You can make friends with other bloggers and add them to your blog roll. Request they do the same.
Write Content for Others
Whatever your niche and experience is, you can write content and provide relevant content to other bloggers free of charge. Contact other bloggers whose core audience is related to your target market and ask if you can guest post for free in exchange for a brief bio and link back to your site.
Promote a Giveaway
A quick way to bring attention to a new site is to host a giveaway. Donate a free product or service to the winner but make sure the gift is something worthwhile to others. Sometimes a big ticket item is worth the cost for the attention it will bring but only give away what you can afford. Send out press releases and announcements about your giveaway contests.