Do I Really Need a Mobile Site?
Let me ask you this… Do you own a smartphone? How often do you use it?
If that doesn’t convince you, maybe this will…
According to Pew Research,
“63% of adult cell owners use their phones to go online and 49% use their phone for directions, recommendations or other location-based information.”
34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
Remember – users on their mobile device are typically much closer to making a shopping decision, compared to desk/laptop users. They are often on-the-go, looking for contact details, directions or final buying information. Conversion rates of mobile users are often much higher.