You’ve got a website and/or blog. You’ve got your product. You’ve got your business plan mapped out. What you don’t have is traffic to your site that will help you to increase your profit margin. So what now? Ever hear the saying ‘If it’s free, it’s for me’?
There is a reason it’s a popular saying simply because it is true. Even those companies that are advertising on other mediums besides the internet may have difficulty convincing the public at large to buy their products because people who can not see, smell, touch, or handle a product (especially a new one) may be reluctant to shell out the cash to buy it.
So what now?
Give away a free sample product to get attention. It may cost you a bit of an investment in the beginning to give away free product but it can certainly reap benefits down the line. As word of mouth is usually the biggest advertising tactic a business can use, getting your product into the hands of the target audience is essentially.
Here are some tips for giving free samples in the online world:
Blog About Your Giveaway
Write your own article about your giveaway by describing what consumers need to do to have access to a free sample. Host a contest or have fun with trivia. There are number of ways to promote your own free samples on your own blog.
Call on Other Bloggers
Find bloggers that are relevant to your industry or product. Approach them to inquire about their ability to help promote your contest or sample giveaway. Not everyone will oblige but many will take an interest in the idea, especially if they also get a sample. Not only can they promote your giveaway, you can ask bloggers to review the product for their own website if your product is ‘reviewable’.
After you post a blog about your sample product giveaway, be sure to add a link to all your social media sites. Refer to the link often but do not overwhelm your audience with the same tired post. Add a condition to a contest that to be eligible to win, contestants must also add links to their social media pages.
Research Contest Sites
There are several popular websites online that deal solely in promoting other people’s contests. Register your site and contest/giveaway with these promotional sites to help spread the word.
If you are going to set up a contest for your free giveaway, stay on top of it and follow through. People who are signing up and following instructions are counting on a fair deal. If you fail to live up to your promises, you will likely turn any press into negative word of mouth advertisement.
Deliver On Promises
Pick a winner on the day you stated and be sure to mail out the free sample(s) as promised. Delaying the mail out of the prizes can also hurt you. People are prone to complain online about such incidents and again you can be subjected to negative press and a lack of traffic to your site.