People look at websites for many reasons – to discover new products, new ideas, as an information resource, and to get the background on a company before conducting business with them. It doesn’t take much time for them to get an impression of your website’s offerings. If your site is centered around you and only you, it stands to reason that visitors will leave quickly and won’t be back any time soon.
What Does Your Site Say About You?
Have you analyzed what your website says about you recently? You may be surprised to find there is too much ‘you’ and not enough room left for others. Sites that are focused on talking only about themselves and how great their products or services are certainly have missed the point of a website. A visitor is coming to the site to learn a little bit about you and what you do but their main objective is to find answers to their questions and solutions to their problems. If you are not providing that consistently, one click is all it takes to move along to someone else.
Bring It Back To the Customer
It is the smaller businesses that seem to be most at fault with maintaining egocentric websites. They stray too far away from a customer-focused site that it becomes a turn-off dramatically affecting the bottom line. It is essential for companies to regularly evaluate their sites and make sure the customer is always showcased as the priority. It is the duty of the business owner to view the site objectively as if they were the customer.
- Maintaining a smart, customer-focused website requires considerations of the following”
- Company statements and product/service descriptions are clear, accurate, and understandable to the customer
- Addresses foremost the needs of the customer and engages visitors directly the dialogue
- Specifies with backup data the claims the company is making, such as using customer reviews
- Answers questions logically and addresses likely objections for the customer
- Keeps the visitor on target and not searching aimlessly for pertinent information
Marketing Efforts Are Long Term
Effectively communicating with potential customers by putting them first is key in successful web marketing. Sure, the customer wants to know a bit about who you are but primarily their own needs and problems are at the forefront of their mind when they check out your website. If you are unsure your site is customer-focused, spend some time away from the computer and consider the top 5 needs of your target audience. Jot down these needs in a question form then return to your website to see if you honestly addressed these questions in a clear manner. Remember also that as times change, needs change. Marketing is not a once and done solution. You need to remain proactive and keep up with the business trends of your industry and reflect those changes in your on-going marketing copy and site content.