SEO, or Search Engine Optimization, involves building links back to a webpage. The point is to make your content attractive to the search engines so they rank your article or website content as close as possible to the top of the SERPS (Search Engine Results Pages.) People tend to click on the uppermost links when they search for information online, so the higher your page can rank the more likely it is people will surf to your site. The process of spreading links to your website around the Internet is commonly known as link-building
Link-building is a process. You don’t just create a link or two to your website and then forget about it. The Internet is all about being dynamic- ever changing and constantly moving. So building a network of links to your site needs to be a consistent part of your business activities. So how do you go about link-building? Here are a few ideas to get you started.
- Keyword research is fundamental to link-building. You need to know the keywords people are using to search for your products. Without spending some time researching the keywords, you are wasting your time by guessing what people want. Instead, spend some time regularly checking out exactly what words and phrases people use when they search for your services or products. There are plenty of free keyword research tools available online- and yes, Google makes one of the best.
- Check out your tribe! Make a list of websites and blogs that are a good fit for you to link to and from. They should be in the same interest area as your site, but not really your direct competition. Find people whose readers and site visitors need what you have and make some connections. Leave comments on blogs, with a link back to your site. Ask site owners if they will link to you. Offer to link to them. Provide guest blogging articles that include a link to your site.
- Write press releases when you have something new to announce. Create events to give yourself a reason to write a press release. Make sure you use your SEO techniques within the press release. Online press release services allow you to link directly back to your site. Many of the online press release services are free, so get your thinking cap on and find some reasons to write press releases.
- Keep track of your link-building activities. A spreadsheet program can be very effective to keep a list of website URLs, blogs, forums, keywords, contact dates and results. This way you know exactly which efforts are worth repeating, which resulted in nothing and which ones are promising, but need a little more attention.
Link-building is easier than you think once you streamline your techniques and begin streamlining your processes. Using the tips above will help you get started link-building with effective SEO strategies so you can increase the traffic to your website and increase your sales revenue in no time.