Getting traffic to your site is the general idea behind promoting your products and services online because every visitor is a potential customer for you. However getting visitors to repeatedly return to your site time and again is a powerful tool for converting visitors into buyers.
What does it take to bring a visitor back? There are a lot of ways you can keep increasing your traffic with return visits and it is your duty to find out which methods work and which do not. You can invest your time in focusing on what is working to keep bring people back to your expertise.
There are several techniques to use with your website including:
This is a great tool for bringing people back to your information. A newsletter done electronically is very simple. There are many websites that allow you to essentially fill in the blanks to produce a quality newsletter. Add a form to your website where people can input their email addresses. After you have constructed a decent email list, you can craft newsletters full of original information, articles, announcements, and deals. Whatever information your potential customer would find relevant is what can be added to a newsletter. You can then add the information into a news letter form and send out to all people are your existing list. Provide readers with a link to opt-out of receiving information and always remember to tout your website in every mailing. You can create and mail your newsletters at a pace you find consistent with what your readers what, whether it be weekly, bi-weekly, once a month, or quarterly.
If you craft material in a series form or through regular updates, you inspire people to keep coming back and checking in for new information. Try to set a schedule to make it easy for people to remember when you’ll be updating your material. Stick with the schedule so as not to disappoint your readers.
Generating interest through a message board is a great way to keep people coming back and actively participating in your website. Not only is it good for traffic, but the information you learn from readers could be vital to your business. Incite different discussions or take to the message boards to answer frequently asked questions. Participating in the boards are a great way to connect with your core audience and build a level of trust in you and your expertise, and subsequently your products and services.
You need to pick a tangible product or service that can be used in a giveaway or promotion. People will need to come to your site and register for entry into the contest. Through the world of social media, contests are spreading like wildfire. You can issues rules and regulations for contest participation that involves entrants using Twitter and Facebook to qualify for the prizes and thus further promoting your event. Give away something relevant and keep entrants posted about when to check back to find out who one. You can get a lot of bang out of a contest sponsorship so stay active in the process and follow through with the giveaway.