QHow can I see in Google Analytics the amount of clicks I am getting through the map listing?
AIn one of my other articles I described, as simply as possible, Google’s overall objectives in terms of SEO. You may want to read this article first.
Unfortunately, I don’t know of any accurate method of measuring visitors through Google local, or map listings. From my own research, no one knows how to do this without a ton of work – and even then, it’s only an estimate.
Google DOES report how many organic visits your website receives, but there is no breakdown or comparison of local listings v. organic listings, or by individual keyword.
In our monthly reports, traffic is divided into 4 categories: Organic, Paid, Referral & Direct visitors. We would love to include local keyword organic traffic vs. regular organic traffic, but, quite simply, we can’t report what Google does not provide.
Something else that Google has done to make it more difficult to influence organic results…
1. They’ve made it VERY difficult to get accurate organic rankings. You can do this manually, but for big websites or agencies, that would mean reporting several thousand keyword rankings. To do that manually is unrealistic and other methods have been blocked. There is software and services that provide ranking information, but it’s either difficult, expensive or inaccurate. And without keyword-specific traffic reporting, the value of individual keyword rankings is limited.
What does this mean for you?
Focus on your content. Don’t worry so much about individual keyword rankings or you will miss the larger picture–or worse, end up with a penalty. Provide something valuable for your users and, sooner or later, you’ll be rewarded.