Why Content Marketing?
An Unfortunate Truth
A recent study estimated that the average consumer sees or hears roughly 5,000 marketing messages per day and the result – your marketing disappears in the mix.
Content Marketing is a way to break through this “marketing noise” and grab consumers’ attention.
the creation of content that is valuable to your target audience. It is NOT sales copy or promotional material – it is content that is so useful to people that they actually pay attention to it.
How Does Content Marketing Benefit My Business?
Create and give away something that people appreciate, enjoy and find beneficial. When you do this, you build a relationship with users – you build trust, demonstrate expertise and a willingness to provide something of value. When you have a relationship like this, selling becomes easy.